Our Story

We launched in 2015 to bring something new and exciting to the sport

Tennis Icon UK was founded with the ambition to increase participation in this great sport and to develop the next generation of Tennis Superstars. We strive to apply our unique knowledge and coaching experience to deliver Fun, Educational and Inspirational lessons and events for participants of all ages. We offer a wide range of packages for Schools, Academies and Corporates designed to build and enhance Tennis Communities. Our focus is on teaching our core values of Education, Competitiveness, Team Building and Achievement.

Our Philosophy

Fun. Educational. Inspirational.

The team at Tennis Icon UK are passionate about creating the next generation of tennis superstars and helping to coach all of our players towards ‘The Winning Game’. We firmly believe that the best way to achieving this is to make every lesson Fun, Educational and Inspirational. Our goal is to instil a passion for the sport to increase participation whilst focusing on technical and tactical development to raise the level of performance.

Visit The Academy Page

Meet The Team

James Barry

CEO & Founder

James is the Founder of Tennis Icon UK and an LTA Licensed Level 3 Coach. He started tennis as a junior becoming club captain at 15. He led the team to a 7-year unbeaten run gaining promotion to Division 1 and reaching a Middlesex County Cup final. He then represented UCL 1st team for 3 years competing at BUCS Div1 level. James has been coaching for over 13 years and has several mini tennis players representing Middlesex County plus 1 ITF junior who is ranked 2100 in the world. He is also performance coach for UCL, Barts Medical School and Queen Mary University.

Coaching Philosophy:  “I ensure every lesson is Fun, Educational & Inspirational, giving every player the winning game”.


Adam Chan

Tennis Development Officer

Adam is an LTA Accredited Level 1 Coach and has been with Tennis Icon UK since its inception in 2016! Adam has played & coached to very high level both in England and in the USA. Some notable achievements include: ITA Scholar Athlete 2017, North East 1st Team Doubles Runners Up 2017, and FDU Men’s Tennis Knights Award. As a coach he also won the Nationals with Stetson University in 2019.

Coaching Philosophy: “No excuses, hard work is the only way”.

Alex Chan

Camp Manager & Tennis Coach

Alex is an LTA Accredited Level 1 Coach. He has played to a high level all of his career with the following successes: National Team Tennis Winner for U12 & U14s, Played Nationals U10s coming 3rd, Won County Cup U10 & u12, and won the Regionals in the Midwest at college level. He is currently on a tennis scholarship competing in the NCAA Div2 in the USA.

Coaching Philosophy: “Hard work leads to long term achievement. Focus on the controllables and process-driven coaching to lead to development. Footwork and movement over style”. 

See Yourself Here?

Get In Touch

We are always on the lookout for professional and enthusiastic coaches. If you think you have what it takes to join a progressive and entrepreneurial company, then please visit our Careers page.

What Do We Offer

School Services

  • Our school sessions promote an Active & Healthy Lifestyle
  • We have a unique development pathway that compliments the National Curriculum
  • Our challenge is to help all of our schools excel at tennis in competitions


  • All of our lessons are designed to be Fun, Educational and Inspirational
  • We help develop your tennis to help you get fit, have some fun, and achieve ‘The Winning Game’
  • Our coaches are LTA qualified, DBS Checked and First Aid Trained

Corporate Events

  • We have partnerships with the UK’s most prestigious tennis venues to provide the perfect setting for your event
  • Our events support team building, collaboration and competition
  • We can support your CSR policies with our links to children’s charities